This weekend Zankyou was in full swing at wedding fairs across the world. Despite being an online company, it regularly attends and supports the most important nuptial fairs across the world, in addition to hosting its own exclusive events. Even though many couples first interact with their providers online nowadays, the next stage in a couple’s planning process is to meet their potential providers face-to-face. This is often achieved by attending wedding shows which allows them to experience the providers’ goods and services first hand and hence confirm that they are the perfect match for them. Not only do fairs make for a fun day out for the couples and their families, but it also gives providers the chance to showcase their work and give couples a feel for what to expect for their wedding. Here we look at the various wedding shows that Zankyou had the privilege of being a part of from this busy weekend for the sector…
Zankyou in France
One of Zankyou’s biggest clients, Printemps – the French department store – held an event in Paris store Printemps Haussmann where hundreds of couples were welcomed to its wedding showcase. There were two catwalk shows displaying a parade of 50 wedding dresses and costumes from the collections of Spring Wedding and Maria Luisa Wedding, in addition to various workshops for hair and makeup, floristry, photography and candles. Visitors also enjoyed an immersive travel inspiration event, a relaxation zone and a cider bar. The most complete and experiential wedding show a couple could ask for that Zankyou was proud to support, having registered over 500 guests for the inspirational showcase.
Zankyou in Spain
Zankyou’s Spanish team were out in full force at the country’s most important B2C wedding fair, 1001 Bodas. Over 300 companies exhibited in Madrid’s IFEMA and this show was even more special as the exhibition celebrated it’s 20th anniversary. The success of the show was reflected by over a thousand new couples signing up to the portal over the weekend, presenting a good opportunity for Zankyou providers to connect with even more couples.
Zankyou in Portugal
On the 19th, 20th and 21st of October, the Altice Forum Braga (Exhibition Park) reopened its doors for another edition of BragaNoivos, the top event for couples interested in marrying in the country’s northern regions. This 15th edition also held it’s first catwalk exclusively dedicated to plus-size brides, where 2019 gown collections were presnted by companies like: To Bride, The Ideal Bride, Amour Glamor Port, Happiness Brides, Matrimonius and Tervel Brides. The show also welcomed participation from companies from countries based in Brazil, Spain and the United Kingdom. With the growing portuguese wedding market, the event was a perfect display of the expanding offer of providers working to meet the growing demand.
Zankyou in Italy
Zankyou Italy has had one of the busiest event calendars this month and this weekend was no exception. They were proud to support the country’s most creative and original wedding show, The Love Affair, which is a wedding fair created for the aspirational couple with an alternative wedding dream. The event took place in Milan and demonstrated the array of chic and alternate options that couples in Italy have at their disposal.
Being an international company allows Zankyou to be part of incredible events such as these in addition to being able to gain industry insight across a range of geographical markets. This knowledge can be be shared with all its providers who are interested in attracting couples from all corners of the world. So find out here how Zankyou can connect you with your target couples!