The Bridal Sector Continues To Grow Thanks To The Largest Wedding Fair In Europe, IF Wedding Fashion

The 12th edition of the IF Wedding Fashion Show, a fair exhibiting wedding dresses, suits and evening dresses from all over the world, took place in Izmir, Turkey last week. The show brought together nearly 8,000 buyers from 81 countries as part of Fuar Izmir, the most important fair in Turkey.

A Melting Pot of Suppliers and Consumers From Around the World

The fair was visited by hundreds of national and international suppliers, dedicated to all aspecting of the organisation of a wedding. These suppliers flew from countries such as China, France, Hong Kong, India, Israel, Iran, Spain, Kuwait, Lebanon, Russia and the United States, as well as numerous Turkish provinces. All of them have met the needs of the 8,000 buyers from 81 countries. In addition, renowned models from around the world participated in the catwalks.

Four Intense Days

The event, held from January 16th to 19th, gathered more than 30,000 visitors from around the world. The pinnacle of the four days was the main catwalk, organized by last year’s winner, Amor Gariboviç. On the second day, Gariboviç’s demonstrated why she won with a 38-piece collection of wedding dresses and suits called Perla, whilst some of the most prominent models in the country, Cağla Şikel, Özge Ulusoy and Irmak Atuk, had their moment on the catwalk.

A Star “Angel”

Maryna Linchuk, one of Victoria’s Secret Angels, was one of the great attractions to the event. She paraded the catwalk as part of the “AlfaBetaSS 18 Couture” show from AlfaBeta. Directed by Öner Evez, the show featured 40 exclusive evening dresses for the occasion. With models such as Ayşe Hatun Önal, Merve Büyüksaraç, Tuba Melis Türk and Ece Begüm Yücetan showcasing some of the most inspiring garments.

The International Area

This was one of the best aspects of the event, having been launched for the first time this year. In the International Area, world-wide participants were able to attend talks designed to encourage the making of international connections with other members of the sector, as well as to establish collaborations with suppliers from other countries.

New Talents

The 9th Bridal Dress Design Contest, composed of senior executives and experts in the field, gave new, talented designers the chance for their work to be recognised. 363 inspiring designs were entered into the contest under this year’s “Party” theme, and Kansu Sarıkan, from Mimar Sinan University, won the first prize. 

A Well-Supported Organization

The fair is organized by Izmir Fair Services, Cultural and Art Affairs (İZFAŞ), İzmir Metropolitan Municipality and has partners such as the Aegean Clothing Manufacturers Association, adding more prestige to an event that triumphs each year.

On the occasion of this great feat, the President of the Executive Board of the Chamber of Commerce of Izmir, Ekrem Demirtas, praised the mayor of the city, Aziz Kocaoğlu, who always supported the fashion industry in his city and who has contributed to the growth of the fair: “He grew the IF Wedding fair area from 4,ooo square meters to 25,000 square meters. The fair of wedding dresses, suits and evening dresses has become one of the most important events in the world. We continue to improve our satisfaction as more and more foreign buyers come to visit us.

Mayor Aziz Kocaoğlu himself praised the IF Wedding Fashion, which started as a small event and has climbed to the top of the sector.12 or 13 years ago, when we started the wedding dress fair with the Aegean Clothing Manufacturers Association, there was not even a total of 5 bridal gowns on the first floor.” He added: “Now Izmir is full of wedding dress shops with showcases full of these dresses, evening pieces, suits, workshops and vendors.

The General Director of Exports of the Ministry of Economy, Özgür Volkan Ağar, also praised the fair and its privileged position within the field of weddings: “Our bridal dress producers continue to evolve. In 2017, exports of wedding dresses in the region reached 670 million dollars, along with evening dresses and suits, this figure is expected to reach one billion dollars.

This is great news for Turkey, Europe and the entire bridal sector, destined to continue growing and expanding its amazing charm. Thanks to these fairs, the results will get better every year!

More information about

Leave a comment

Inmaculada Garcia 2018. Credits: Barcelona Bridal Fashion Week
Inmaculada Garcia Wedding Dresses 2018: Pure Elegance and Innovation
Discover the new 2018 collection from Inmaculada Garcia. The Catalonian brand has released some of the most elegant garments for brides!
Rosa Clará. Credits: Barcelona Bridal Fashion Week
Rosa Clara Wedding Dresses For 2018: The Most Romantic Collection You'll Ever See
The most romantic wedding dresses by Rosa Clara for 2018. Discover their flawless new collection!
Credits: Cordon Press
The Top 11 Looks From The 2018 BAFTA Awards
Take a look at all the beautiful looks from the BAFTA awards. While some followed the Times Up dress code, others interpreted it in their own special way!

Create your own amazing wedding website for free in two clicks

Fully customizable with hundreds of designs to choose from. See more designs >

List your Wedding Business with Zankyou
If you have a company or you're a wedding professional, Zankyou gives you the opportunity to advertise your services to thousands of couples who choose us to organize their weddings in 23 different countries. More information