Don´t get too excited ladies. No, Adam Levine (Maroon 5) and Behati Prinsloo are not divorcing (pity, no?). Pictures of the young beauty seemingly marrying again popped up on the web and had some of us speculating, however, it just turned out that Mrs. Levine was posing in the new Spring 2015 campaign “I DO ” by Tommy Hifilger.
The brand has again relied on the image of the “Hifilger Family” to transmit the “Hilfiger-style” in everyday scenarios – this is Tommy Hilfiger´s version of marriage. Staged in a natural environment in Sonoma, California, the atmosphere is halfway between hippie chic and rock’n’roll. We wouldn the´t normally combine two styles, but the guitar, retro cars, streamers, blues hats, and flower wreaths compliment and complete the picturesque Cali wedding. The dress-code meanwhile, is quite the brand: plenty of vaporous dresses, suits with open shirts, and even shorts, all casually worn with a hint of sophistication.
The campaign was imagined by artistic director Trey Laird (Laird + Partners) and photographed by Craig McDean and was accessorized by Karl Templer.
I’ll let you discover for yourself the video for the campaign which will undoubtedly make those of you having an indoor wedding want to reconsider.
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Video by Tommy Hilfiger – Youtube