How To Choose The Wedding Photographer That's Perfect For You in 5 Simple Steps

These days, a photographer who’ll capture the most beautiful moments of your wedding day and turn them into works of art is a must. With the right one, you’ll be able to enjoy happy memories of your big day for the rest of your life. So to help with your choice, we’ve given you 5 simple steps to follow so that the process can be completely stress-free.

Get a Quote
Photo: Raffaele Di Matteo

Step 1. Agree On Style and Budget

Explore different wedding photography styles. To begin with, you have to know yourselves and which style best corresponds with your vision and thinking – only then will your photographer be able to capture everything you love on that all-important day.

If you’re not sure which styles are out there, it’s important to bear in mind that these days photojournalism is very popular – in other words, telling a story through photos, no posing, with a variety of shots and spontaneous expressions. Wedding photographer, Francesco Gravina, who has been photographing couples since 2006, opts for the photojournalism approach, to create the effect of an almost-invisible presence of the photographer during the event. She believes that photography “doesn’t have to be technically perfect to be beautiful, but it needs to be able to re-evoke unique moments and feelings.

Decide how much of your budget you want to spend on photography. It’s so important to stay on top of your budget for each element of your wedding. In all honesty, it’s worth forking out a bit for a good photographer, since they’re becoming more and more valued and in-demand. Ultimately, they’re the ones responsible for capturing memories from one of the biggest days of your life. That’s why we recommend setting aside 10% of your budget for a professional.

Get a Quote
Photo: Nello Di Cesare
Get a Quote
Photo: Raffaele Di Matteo

Step 2. The Research

Start well ahead of time. Just as is the case with venues, photographers are well-known amongst brides and grooms to be, and the best ones usually get snapped up very quickly. Now you know the style you’re looking for, this will help narrow your search. We recommend starting to look a year in advance if you’re tying the knot in high season, or at least six months in advance if your big day falls within the low season.

Make the most of your Zankyou directory and visit websites. To help you with your search, Zankyou boasts an unbelievably extensive directory with an impressive compendium of professionals. We’ll help you get inspired by articles from our Magazine and focus on photographers who you’ll like most. On each photographer’s page, you have direct access to their sites where you’ll be able to look at their entire portfolios.

Look at previous shoots, ask for opinions and recommendations. Their web pages are full of examples of their previous work – pre-wedding shoots, weddings themselves, and various other inspired sessions which will help you to familiarise yourself with each photographer’s work. You’ll also have access to reviews, but it doesn’t hurt to get in contact with couples who have worked with them and look for recommendations on dedicated websites.

Create a shortlist. When you’ve chosen a few, put them all in a list and start ruling out options. Compare previous shoots and respective styles of each shortlisted photographer.

Photo: Foto Gravina

Step 3. Personal Interview

Conduct interviews to get to know photographers in person. You need to establish a connection with them, since they’ll be there at every moment of your big day and you won’t want to feel uncomfortable; you need to become acquainted with their vision in person, to decide whether it really fits your personality; and don’t forget to take a look at some of their previous work together so that they can explain to you how they’ve approached shoots and what they’ve tried to achieve.

Prepare some questions with doubts and suggestions. When it comes to choosing your photographer, there’s no room for doubt. As such, prepare a load of questions to establish how they would act on your big day. In accordance with their answers, you could make a series of suggestions to test their flexibility, provided that they would maintain their style and modus operandi.

Do you feel comfortable with him/her? Don’t just focus on their work. See if you connect well with them, and it’s important to do so beforehand, because when the big day arrives, there’ll be no room for questions or suggestions; they’re in charge and you’ll have to give them freedom to do what they think best while you’re immersed in all the emotions of the big day. If there really is a connection, your photographer will know which moments to capture.

Get a Quote
Photo: Raffaele Di Matteo

Step 4. The Big Decision

Can you relate to their photographic style. Is it what you were looking for? If the work on show matches with your initial vision, that’s a big chunk of your work done. This way, your photographer will be able to be independent, since you’re on the same page and you’re confident everything will work out as you expected (or didn’t expect – in the best way!)

Find out about their previous experience as a wedding photographer. How many weddings does your potential photographer already have under their belt? Their years of experience in the field is important, and will make it easier for you to be confident about the results. Nevertheless, don’t disregard a professional who hasn’t shot too many weddings. As you know, everyone’s got to start somewhere, and on many occasions, the fresh perspective of a newbie outweighs their inexperience. In this sense, the result can be impressive. Try to decide what you’d prefer on your big day.

Ask for recommendations and referencesIf you have few options to choose from, ask for recommendations again, in a more exhaustive way. Try to make sure that others validate your good feelings.

What equipment does your photographer work with/will they have an assistant? If you know anything about photography, it wouldn’t hurt to find out a bit about a photographer’s equipment – it might help you form an opinion about the possible results. Although art comes from an artist, the medium he or she uses, especially in photography, can prove essential. If you don’t know anything about cameras, make a note of the model and search for information so you can feel confident about the quality. On the other hand, gather information about their equipment in general. It’s good to know what surrounds the photographer in a little detail, as well as whether they’ll need any assistance, and if so, what this would entail. Remember that for a wedding of more than 50 people you’d normally need two or more photographers.

Photo: Foto Gravina

Step 5. Conditions and Contract

What does the price include: assistants, postproduction. Try to close on this part with everything clear. On occasion, there are extras which are not included in the initial ideas and it’s better to know about everything beforehand. Anything which might bring the price up must be detailed.

How many hours they’ll work for. You need to know how long they’ll work for, whether their rate is hourly or per event and how long they’ll dedicate to editing your photos. All this is relevant to establish a final price.

How they work during the wedding. From the mounting to the shoot, you need to know beforehand exactly how a photographer works. Make sure they explain how they normally move, whether they mingle with the couple or their guests, if they’re totally independent, if they dedicate some time to natural photography and some to the traditional sort… This way, everyone involved in the big day will know how to act around the photographer.

Receiving your photos: format and resolution, how many photos, how long they’ll take. Delivery times are essential to know when you’ll be able to enjoy your photos. Nevertheless, the work can be laborious and these times can change depending on the professional. It can vary between two months and a year, so it wouldn’t hurt to know this before hiring a photographer. What’s more, verbally agree upon a delivery format, resolution, quantity and copies. 

All should be written up in a contract. To secure a deal with your chosen photographer, everything you agree upon should be recorded in a written contract. This way, everything will be binding and you’ll be able to take measures in case things don’t go as planned. Close upon everything and avoid any unwanted surprises!

Get a Quote
Photo: Nello Di Cesare

So we hope that with these simple 5 steps you can find the photographer that is perfect for you. Hiring a photographer is a important part of your day, so you don’t want to get it wrong! For more advice when planning for your wedding, be sure to check out our Youtube video!

Contact the vendors mentioned in this article

Leave a comment

Create your own amazing wedding website for free in two clicks

Fully customizable with hundreds of designs to choose from. See more designs >

List your Wedding Business with Zankyou
If you have a company or you're a wedding professional, Zankyou gives you the opportunity to advertise your services to thousands of couples who choose us to organize their weddings in 23 different countries. More information