Your Facebook page should not just be a monologue! The more you interct with your followers the better. One way to engage with your audience would be to ask questions e.g. a cake maker could ask for a vote between two cake designs: “like” for Cake A, “love” for Cake B. A provider can also ask its followers to share relevant stories of curiosities in the wedding planning journey. But once you generate a conversation, make sure to respond! Remember – social media is about real-time connectivity.
It’s important to have personality too, people much prefer talking to OTHER PEOPLE as oppose to receiving responses from what could appear as a robot (corporate body).
5) Follow your metrics
Finally, it is essential to use Facebook metrics to measure the reach and engagement of each of your posts. Doing this will allow you to see which of your posts work well and those that didn’t do so well. This will allow you to use the successful posts as inspiration for future post.
You may not be a social media guru (yet) but start with these tips to get great results on your Facebook profile today. For more advice on how to maximise your digital marketing strategy, talk to our experts today!